Jerald Johnson is a real estate market and regional economic development consultant. Mr. Johnson has consulted on a broad range of real estate development and land use economic topics, for both public- and private-sector clients. As a Principal with Johnson Reid, Mr. Johnson is involved in research design, economic and financial modeling, and market analysis. Mr. Johnson's consulting experience includes a wide variety of real estate development and economic topics, including:
AREAS OF SPECIALIZATION:- Land Use and Regional Economics
- Public need analysis for conditional use permits and comprehensive plan and zone changes for residential, industrial, retail, and lodging uses;
- Development fee incidence analysis;
- Strategic Planning and residential and commercial needs assessment
- Target industry analysis.
- Commercial and Industrial Market Analysis
- Residential Market Analysis
- Financial Analysis
- Feasibility analysis for residential, commercial, and recreational/entertainment developments;
- Residual land value analysis and highest and best use analysis;
- Least cost location analysis.
- Market and financial analysis for major developers, including Vulcan NW, Schnitzer NW, Opus NW, Trammell Crow Residential, Intrawest, Legacy Partners, Gramor, Weyerhaeuser Real Estate, Sobrato Development, Macerich, Jones Lang LaSalle, United Dominion Realty Trust, Equity and Security Capital.
- Real estate market forecasting for major metropolitan areas within the Western United States for Bank One, Key Bank, Wells Fargo, First Bank of Tennessee and numerous REITS.
- Public policy and public-private partnership analysis for jurisdictions and agencies such as Portland, Seattle, Hillsboro, Salem, Milwaukie, Gresham, Vancouver, METRO, ODOT, OECD and the Abu Dhabi UPC.
- Fiscal and economic impact analysis of destination resorts and recreation facilities, including Broken Top (Bend, Oregon), Eagle Ridge (Redmond, Oregon), MountainStar (Cle Elum, Washington), the Deschutes County Fairgrounds (Redmond, Oregon) and Pelican Butte (Klamath Falls, Oregon).
Mr. Johnson is also an adjunct professor at Portland State University's School of Urban Studies, teaching graduate-level courses in real estate finance and real estate market analysis. He holds a Masters in Urban Planning from Portland State University and a dual major undergraduate degree in Architectural Design and Economics.